Entertainment betting covers everything from reality TV shows to award ceremonies. Love Island, Strictly Come Dancing, Big Brother, I’m a Celebrity – all the big UK shows attract betting markets. It’s a fun alternative to sports betting, often with more unpredictable outcomes and longer odds.
Entertainment Betting at a Glance
Best Entertainment Betting Sites
Casino list updated: April 2026
Added Recently  bet365 Sports |
Welcome Bonus Deposit £10 and get £30 BonusPlease gamble responsibly. 18+ Only. GambleAware.org. |
Visit | Terms & Conditions: Welcome offer Bet £10 Get £30 in Free Bets. New Customers only. Bet £10 and get £30 in Free Bets when you join bet365. Sign up, deposit between £5 and £10 to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value settle. Free Bets are paid as Bet Credits. Minimum odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required. Full terms apply. | |
Added Recently  Betfred Sports |
Welcome Bonus 500% Bonus Up To £50Please gamble responsibly. 18+ Only. GambleAware.org. |
|
Visit | Terms & Conditions: Welcome offer £50 in Free Bets when you bet £10. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. 18+ GambleAware.org |
Added Recently  Boyle Sports |
Welcome Bonus Deposit £10 and get £20 BonusPlease gamble responsibly. 18+ Only. GambleAware.org. |
|
Visit | Terms & Conditions: Welcome offer Bet £10 and get £20 in Free Bets + ACCA Rewards. New UK customers (Excluding NI) only. Mobile exclusive. Minimum stake £10. Minimum odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&C's Apply **18+. Choose either Boost or Insurance. Available for in-play/pre-match bets on selected sports. You cannot use specials, boosts, any free bet or any other promotion. A minimum of 5 selections and minimum odds of 1/5 per selection/leg to receive Acca Rewards. Minimum stake of £/€0.05. Maximum free bet refund of £/€20 per Acca for Insurance. Maximum bonus payout is €/£1,000 per Acca for boost. Free bets, cashed out or voided bets will not qualify for this promotion. T&Cs apply |
Added Recently  Bwin Sportsbook |
Welcome Bonus Please gamble responsibly. 18+ Only. GambleAware.org. |
|
Visit | Terms & Conditions: 18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Minimum first £/€5 bet on selected sports within 14 days of account reg. at minimum odds 1/2 to get 4x £/€5 free bets (selected sports only, valid for 7 days, stake not returned). Restrictions + T&Cs apply. |
Added Recently  Casumo Sports |
Welcome Bonus Please gamble responsibly. 18+ Only. GambleAware.org. |
Visit | Terms & Conditions: NEW IMPROVED Welcome offer 100% back as a Free Bet up to £30. 18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. GambleAware.org | |
Added Recently  Mega Pari Sports |
Welcome Bonus 100% Bonus Up To £100Please gamble responsibly. 18+ Only. GambleAware.org. |
|
Visit | Terms & Conditions: Welcome offer 100% Bonus on 1st deposit up to 100 EUR. Minimum deposit 1 EUR. Opt in required. Need to Wager 5x the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher. The bonus is deemed to have been wagered only after all the bets for the specified amount have been settled. The wagering requirement must be completed in full before funds can be withdrawn from the account. Full terms apply. |
Added Recently  QuinnBet Sports |
Welcome Bonus Please gamble responsibly. 18+ Only. GambleAware.org. |
|
Visit | Terms & Conditions: Sports welcome offer ACCA Bonus Free Bet up to £50 every day based on 10% of your ACCA winnings. Applies to winning ACCAs with 3+ legs at minimum odds 3/10 (1:30) per selection. Bets must be placed & settled the same day. Maximum free bet is £50/day & is valid for 7 days. 18+ T&C's apply. |
Popular Entertainment Betting Markets
Reality TV
Love Island generates massive betting interest each summer. Markets include series winner, next dumped, and coupling predictions. Strictly Come Dancing runs from September to December with winner, elimination, and weekly specials. Big Brother and I'm a Celebrity also attract strong markets during their runs.
Eurovision
Eurovision has become one of the year's biggest betting events. The betting market has proved remarkably accurate at predicting winners. Markets include outright winner, top 3, top 10, and UK finishing position.
Award Shows
The Oscars, BAFTAs, Grammys, and other award ceremonies attract betting markets. Best Picture, Best Director, and Best Actor/Actress are the most popular markets. Odds shift significantly after nominations are announced and as critics' awards provide clues.
Social media sentiment can be a surprisingly useful indicator for reality TV betting. Public voting shows like Love Island and Strictly reflect audience opinion, and Twitter/TikTok trends often predict eliminations before they happen.
For political markets, see political betting sites. For sports, try football or horse racing.
Can you bet on TV shows in the UK?
Yes. Most UK bookmakers offer markets on popular reality TV shows like Love Island, Strictly Come Dancing, Big Brother, and I'm a Celebrity. Markets typically include winner, next eliminated, and show-specific specials.
Is entertainment betting legal?
Yes. Entertainment betting is fully legal in the UK when offered by UKGC-licensed bookmakers. The same regulations that apply to sports betting apply to entertainment markets.
